The Swiss lifestyle is not about following a fast fashion. Swiss quality is created to last. Valera, founded and manufactured in Switzerland, proclaims to the whole world: reliability and durability are the main principles on which we focus when creating our products.
Gustavo Soresina,
President of Ligo-Electric SA
1955
Gustavo Soresina founded Sorel in Milan for the production of hair dryers and small electrical appliances
1978
The headquarters and plant of Ligo Electric SA are opened in Ligornetto, Switzerland
1990
Ligo Electric SA launches hair care products under the brand name Valera®
2008
Ligo Electric SA expands the plant area and doubles production capacity
2010
Launch of Valera® hair straighteners in Switzerland
2012
Valera® products are present in over 80 countries worldwide
2015
Valera® Swiss Power4Ever wins the Plus X Award
2019
Valera® ePower2020 hair dryer wins the Plus X award
2020
Valera ® is recognized as the best brand of professional hair dryers
2024
The release of MatriXcare AI high-speed hairdryer with a revolutionary 100K-PAX digital motor.
What associations does the concept of “Swiss way of life” evoke in you? Perhaps it is a unique nature, eternal beauty, elegance and natural charm. And also accuracy, reliability, ingenuity and impeccable quality.
Inspired by the eternal beauty of the Swiss Alps, Valera specialists combine elegance with tradition, fashion with quality, design with new technologies. And of course, respect for nature for Valera is not a tribute to a momentary fashion, but a value brought up by Swiss traditions and culture. All these are the main Swiss values that have been distinguishing Valera® products and characterizing the history of its production since 1955.
2015
2019
2020
• The main priority for Valera is the health and beauty of hair.
• Valera specialists have developed and patented fundamentally new technologies, which you can use to delicately care for your hair and preserve its natural beauty.
• Having its own research center, Valera annually invests significant funds to conduct research in the field of hair beauty and health, attracting specialists from the Zurich University Clinic, manufacturers of haircare cosmetics such as Schwarzkopf, Alcina and others, as well as representatives of the Swiss Association of Stylists and Hairdressers to cooperate.
Valera® products are represented in more than 80 countries around the world, therefore they comply with the most stringent international safety standards and have a confirmation label.
Each electrical appliance undergoes a multi-stage test of aerodynamic, acoustic, temperature, drying and other performance indicators. The durability of control product samples is tested in the testing laboratory.
Valera selects motors for various models of hair dryers, making strict requirements for the materials used, power, efficiency and durability. Stable high performance of the hair dryer is the main priority in the creation of the motor.
The latest generation of digital motors and the basis of Valera® Professional Hair Dryer. Compact and lightweight, but extremely powerful and durable. BLDC Evolution brushless digital motor does not pollute the environment with carbon emissions, unlike traditional engines.
Hairdryer Valera® e-Power 2010 1600W proves that excellent drying results do not require high energy consumption. The digital motor
combined with intelligent airflow ensures high performance.
Improper use of the hair dryer such as partial closure of the air intake grille or placing the hair dryer too close to the hair, as well as dirt inside the body, can interfere with the smooth air flow and reduce the device performance
The LED indicator
informs about the correct operation of the device:
The extremely powerful Valera® Swiss Air4Ever Air4Ever hair dryer features high performance. It is durable, noiseless and lightweight at the same time. Powerful airflow – controlled by eQ-AIRcontroller.
For the first time in the world, Valera specialists have created and patented Rotocord - an innovative device that prevents twisting and knots on the cord when using a hair dryer. The 360° swivel joint prevents the wire from twisting. Rotocord protects it from overheating and premature wear, giving the hair dryer a long service life and perfect functioning.
For creative people, Valera has launched Vanity, a series of professional hair dryers in three trendy colors. Powerful, noiseless, elegant Valera® Vanity hair dryers delight not only with their ergonomic design. Rotocord provides maximum freedom of movement for a professional and no discomfort for a client of a hairdresser during hair styling. Unlimited space for creativity and experimentation!
Stay on trend with Valera® Vanity
The exclusive patented Touch Me concentrator does not overheat thanks to an innovative dual-layer self-cooling system. The concentrator can be touched and rotated in any direction while using the dryer, allowing the stylist to be more creative.
Valera has updated its iconic compact model of Swiss Nano series, very popular among stylists and private users. Valera® Swiss Nano 9600 hair dryer, equipped with Smart Airflow technology, is even more powerful and noiseless. You can create the most complex looks with the cool Touch Me concentrator. Updated bestseller for even more comfort!
Valera® Swiss’X line of professional hair straighteners is entirely designed and manufactured in Switzerland in collaboration with experts in the hairdressing industry. They are reliable devices for perfect hair styling for both professionals and demanding individual consumers.
Complex textured hairstyles with bizarre highlights from individual wavy strands respond easily to Swiss’X Frisè. A bright look for a special occasion - with the help of professional tongs from Swiss experts.
In an effort to create a perfect device for hairdressing professionals, Valera specialists do not forget about private consumers. Most professional hair dryers are suitable for personal use thanks to their ergonomic design, low noise level, compact size and light weight. In addition to hair dryers, the range of Valera® household appliances includes stylers, a variety of styling tongs, trimmers, and hair clippers. Creating devices for high-quality hair styling at home with the effect of «like in a salon» is another peak, brilliantly conquered by the Swiss brand Valera®.
With great attention to detail Valera® has reinterpreted the image of the iconic steel hairdryer in a vintage style, giving it a modern look. The Swiss Steel Master impresses with attractive colour combinations and offers three technical solutions.
The premium steel remains pleasantly cool during blow-drying, guaranteeing safety and comfort. Depending on the chosen model, the housing shines with silver, shimmers with chrome black or glitters with luxurious gold.
Valera® offers 3 technical versions of Swiss Steel Master hairdryer with different types of motor:
Swiss Steel Master Digital Infinite power in a timeless shape.
The digital brushless motor turns this classic steel hairdryer into a modern and reliable device. Long runtime, powerful performance.
Swiss Steel Master High efficiency in cool design.
All the power of the high performance AC motor for reliable operation in the new lightweight version
Swiss Steel Master Light The lightweight steel construction.
Thanks to the ultra-light professional DeltaDrive motor, the hair dryer acquires a minimum weight for greater comfort.
Valera specialists are well aware of the stringent requirements for public space equipment: safety, reliability, environmental friendliness, aesthetics and comfort. This is a great incentive for the continuous improvement of Valera® products. Success confirms the right course: the best hotels in the world choose Valera® hair dryers. These are world famous hotel chains: Kempinski, Marriott, Swissotel, Intercontinental, Radisson, Peninsula, Hilton, Renaissance, Seagull Picks, Jolly, Taj Mahal, Sheraton, Novotel, Holiday Inn and many others. More than 150,000 hotel rooms are equipped with Valera® hair dryers and accessories every year.
The compact, waterproof Valera® hair dryers of the Hotello BLDC and Hotello AC series are designed for intensive use.
Equipped with powerful electric motors, these devices are ideal for public places with high and medium traffic, such as: water parks, swimming pools, gyms, health and fitness clubs, saunas and spa salons.
Comfort, design and safety of guests are the main criteria by which hotel equipment is selected. Valera designers have developed the Protect series with a 4-step security system. The hair dryers of this line are equipped with an ElectroStop differential switch, which minimizes the risk of electric shock in case of dissipation, for example, when the hair dryer touches water.
4 degrees of protection:
Valera Hospitality brings Swiss lifestyle and exclusivity to hotels around the world. It is no coincidence that the list of Valera Hospitality customers resembles a catalog of premium hotels.
Valera Hospitality is synonymous with the highest quality, durability and timeless elegance.
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